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Chapter 17: Application I: Marketing and Consumer Choice

After Chapter 17: Section 4:
17.1 Videos Psychology of Marketing

  • [video_lightbox_youtube video_id=”cFdCzN7RYbw&rel=0″ width=640 height=400 anchor=”Robert Cialdini on Science Of Persuasion” description=”Robert Cialdini on Science Of Persuasion”] [video_lightbox_youtube video_id=”cFdCzN7RYbw&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Robert Cialdini on Science Of Persuasion”]11:50
  • [video_lightbox_youtube video_id=”iLfgZCWerIg&rel=0″ width=640 height=400 anchor=”Philip Zimbardo on Stanley Milgram and Obedience to Authority” description=”Philip Zimbardo on Stanley Milgram and Obedience to Authority”] [video_lightbox_youtube video_id=”iLfgZCWerIg&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Philip Zimbardo on Stanley Milgram and Obedience to Authority”]12:46
  • [video_lightbox_youtube video_id=”2kqaMhm6dlg&rel=0″ width=640 height=400 anchor=”Film on the Stanley Milgram Experiment” description=”Film on the Stanley Milgram Experiment”] [video_lightbox_youtube video_id=”2kqaMhm6dlg&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Film on the Stanley Milgram Experiment”]44:19
  • [video_lightbox_youtube video_id=”8LqqVfPduTs&rel=0″ width=640 height=400 anchor=”How Marketers Manipulate Us: Psychological Manipulation in Advertising” description=”How Marketers Manipulate Us: Psychological Manipulation in Advertising”] [video_lightbox_youtube video_id=”8LqqVfPduTs&rel=0″ width=640 height=400 auto_thumb=”1″ description=”How Marketers Manipulate Us: Psychological Manipulation in Advertising”]7:08
  • [video_lightbox_youtube video_id=”_hem3-8XbEI&rel=0″ width=640 height=400 anchor=”The Power of Pre-Suasion with Robert Cialdini” description=”The Power of Pre-Suasion with Robert Cialdini”] [video_lightbox_youtube video_id=”_hem3-8XbEI&rel=0″ width=640 height=400 auto_thumb=”1″ description=”The Power of Pre-Suasion with Robert Cialdini”]1:01:56
  • [video_lightbox_youtube video_id=”sGWHbbZVdT0&rel=0″ width=640 height=400 anchor=”The Psychology of Persuasion with Robert Cialdini” description=”The Psychology of Persuasion with Robert Cialdini”] [video_lightbox_youtube video_id=”sGWHbbZVdT0&rel=0″ width=640 height=400 auto_thumb=”1″ description=”The Psychology of Persuasion with Robert Cialdini”]1:01:56
  • [video_lightbox_youtube video_id=”YPBf7km7NAk&rel=0″ width=640 height=400 anchor=”Sell & Spin A History of Advertising” description=”Sell & Spin A History of Advertising”] [video_lightbox_youtube video_id=”YPBf7km7NAk&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Sell & Spin A History of Advertising”]1:35:37
After Chapter 17: Section 5:
17.2 Videos Irrational Marketing

  • [video_lightbox_youtube video_id=”Ep3pO7X7fEQ&rel=0″ width=640 height=400 anchor=”Penn and Teller episode on multi-level marketing/pyramid schemes” description=”Penn and Teller episode on multi-level marketing/pyramid schemes”] [video_lightbox_youtube video_id=”Ep3pO7X7fEQ&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Penn and Teller episode on multi-level marketing/pyramid schemes”]
  • [video_lightbox_youtube video_id=”t8e8Aq3Ss0o&rel=0″ width=640 height=400 anchor=”Frontline story on Bernie Madoff’s Ponzi scheme” description=”Frontline story on Bernie Madoff’s Ponzi scheme”] [video_lightbox_youtube video_id=”t8e8Aq3Ss0o&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Frontline story on Bernie Madoff’s Ponzi scheme”]
  • [video_lightbox_youtube video_id=”K5bzLbIcIxw&rel=0″ width=640 height=400 anchor=”CNN report on Madoff” description=”CNN report on Madoff”] [video_lightbox_youtube video_id=”K5bzLbIcIxw&rel=0″ width=640 height=400 auto_thumb=”1″ description=”CNN report on Madoff”]7:17
  • Religious pitches/affinity scams TV expose

    Video currently missing
  • Affinity scams/religious pitch part I of Canadian TV expose

    Video currently missing
  • Part II of the Canadian TV expose

    Video currently missing
  • Part III of the Canadian TV expose

    Video currently missing
  • A “Wayne’s World” spoof of subliminal/product endorsement ads

    Video currently missing
17.3 Illustrations Irrational Marketing
17.4 Tutorial Irrational Marketing 20 points
17.5 Quiz Irrational Marketing Points = 30 x Percent Score
After Chapter 17: Section 6:
17.6 Videos Controversies Surrounding Advertising to Children

  • [video_lightbox_youtube video_id=”0bop3D7-dDM&rel=0″ width=640 height=400 anchor=”Marketing food to children – TEDxManhattan” description=”Marketing food to children – TEDxManhattan”] [video_lightbox_youtube video_id=”0bop3D7-dDM&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Marketing food to children – TEDxManhattan”]14:37
  • [video_lightbox_youtube video_id=”fXTaRNDwigA&rel=0″ width=640 height=400 anchor=”Consumer kids – TEDxGhent” description=”Consumer kids – TEDxGhent”] [video_lightbox_youtube video_id=”fXTaRNDwigA&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Consumer kids – TEDxGhent”]17:24
  • [video_lightbox_youtube video_id=”d7VNFO4ksCE&rel=0″ width=640 height=400 anchor=”A Kid’s Survival Guide to TV Advertising (Part 1/2)” description=”A Kid’s Survival Guide to TV Advertising (Part 1/2)”] [video_lightbox_youtube video_id=”d7VNFO4ksCE&rel=0″ width=640 height=400 auto_thumb=”1″ description=”A Kid’s Survival Guide to TV Advertising (Part 1/2)”]14:45
  • [video_lightbox_youtube video_id=”bgP3_ZJVs7k&rel=0″ width=640 height=400 anchor=”A Kid’s Survival Guide to TV Advertising (Part 2/2)” description=”A Kid’s Survival Guide to TV Advertising (Part 2/2)”] [video_lightbox_youtube video_id=”bgP3_ZJVs7k&rel=0″ width=640 height=400 auto_thumb=”1″ description=”A Kid’s Survival Guide to TV Advertising (Part 2/2)”]13:59
  • [video_lightbox_youtube video_id=”xZogILDc7RQ&rel=0″ width=640 height=400 anchor=”A Kid’s Guide to Food Advertising” description=”A Kid’s Guide to Food Advertising”] [video_lightbox_youtube video_id=”xZogILDc7RQ&rel=0″ width=640 height=400 auto_thumb=”1″ description=”A Kid’s Guide to Food Advertising”]28:41
After Chapter 17: Section 7:
17.7 Videos How to Make Wise Purchasing Decisions

  • [video_lightbox_youtube video_id=”a6f1FS8lWDw&rel=0″ width=640 height=400 anchor=”Arkansas Division of Agriculture on Being a Wise Consumer” description=”Arkansas Division of Agriculture on Being a Wise Consumer”] [video_lightbox_youtube video_id=”a6f1FS8lWDw&rel=0″ width=640 height=400 auto_thumb=”1″ description=”Arkansas Division of Agriculture on Being a Wise Consumer”]2:25
  • [video_lightbox_youtube video_id=”GH_JLA-fkBY&rel=0″ width=640 height=400 anchor=”How to Save Money Every Day” description=”How to Save Money Every Day”] [video_lightbox_youtube video_id=”GH_JLA-fkBY&rel=0″ width=640 height=400 auto_thumb=”1″ description=”How to Save Money Every Day”]3:50
  • [video_lightbox_youtube video_id=”C8Z0Q3E_RgU&rel=0″ width=640 height=400 anchor=”A Simple Trick on How to Save Up A Lot of Money Fast” description=”A Simple Trick on How to Save Up A Lot of Money Fast”] [video_lightbox_youtube video_id=”C8Z0Q3E_RgU&rel=0″ width=640 height=400 auto_thumb=”1″ description=”A Simple Trick on How to Save Up A Lot of Money Fast”]5:57
17.8 Tutorial Chapter 17 Concept Review 8 points