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Chapter 17: Application I: Marketing and Consumer Choice

After Chapter 17: Section 4:
17.1	Videos	Psychology of Marketing Robert Cialdini on Science Of Persuasion 11:50 Philip Zimbardo on Stanley Milgram and Obedience to Authority 12:46 Film on the Stanley Milgram Experiment 44:19 How Marketers Manipulate Us: Psychological Manipulation in Advertising 7:08 The Power of Pre-Suasion with Robert Cialdini 1:01:56 The Psychology of Persuasion with Robert Cialdini 1:01:56 Sell & Spin A History of Advertising 1:35:37
After Chapter 17: Section 5:
17.2	Videos	Irrational Marketing Penn and Teller episode on multi-level marketing/pyramid schemes Frontline story on Bernie Madoff’s Ponzi scheme CNN report on Madoff 7:17 Religious pitches/affinity scams TV expose Video currently missing Affinity scams/religious pitch part I of Canadian TV expose Video currently missing Part II of the Canadian TV expose Video currently missing Part III of the Canadian TV expose Video currently missing A “Wayne’s World” spoof of subliminal/product endorsement ads Video currently missing
17.3	Illustrations	Irrational Marketing
17.4	Tutorial	Irrational Marketing	20 points
17.5	Quiz	Irrational Marketing	Points = 30 x Percent Score
After Chapter 17: Section 6:
17.6	Videos	Controversies Surrounding Advertising to Children Marketing food to children - TEDxManhattan 14:37 Consumer kids - TEDxGhent 17:24 A Kid's Survival Guide to TV Advertising (Part 1/2) 14:45 A Kid's Survival Guide to TV Advertising (Part 2/2) 13:59 A Kid's Guide to Food Advertising 28:41
After Chapter 17: Section 7:
17.7	Videos	How to Make Wise Purchasing Decisions Arkansas Division of Agriculture on Being a Wise Consumer 2:25 How to Save Money Every Day 3:50 A Simple Trick on How to Save Up A Lot of Money Fast 5:57
17.8	Tutorial	Chapter 17 Concept Review	8 points

← Chapter 16: Decision Making: A General Model Chapter 18: Application II: Political Propaganda and Democratic Choice →