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Chapter 17: Application I: Marketing and Consumer Choice

After Chapter 17: Section 4:
17.1 Videos Psychology of Marketing

  • Robert Cialdini on Science Of Persuasion
    11:50
  • Philip Zimbardo on Stanley Milgram and Obedience to Authority
    12:46
  • Film on the Stanley Milgram Experiment
    44:19
  • How Marketers Manipulate Us: Psychological Manipulation in Advertising
    7:08
  • The Power of Pre-Suasion with Robert Cialdini
    1:01:56
  • The Psychology of Persuasion with Robert Cialdini
    1:01:56
  • Sell & Spin A History of Advertising
    1:35:37
After Chapter 17: Section 5:
17.2 Videos Irrational Marketing

  • Penn and Teller episode on multi-level marketing/pyramid schemes
  • Frontline story on Bernie Madoff’s Ponzi scheme
  • CNN report on Madoff
    7:17
  • Religious pitches/affinity scams TV expose

    Video currently missing
  • Affinity scams/religious pitch part I of Canadian TV expose

    Video currently missing
  • Part II of the Canadian TV expose

    Video currently missing
  • Part III of the Canadian TV expose

    Video currently missing
  • A “Wayne’s World” spoof of subliminal/product endorsement ads

    Video currently missing
17.3 Illustrations Irrational Marketing
17.4 Tutorial Irrational Marketing 20 points
17.5 Quiz Irrational Marketing Points = 30 x Percent Score
After Chapter 17: Section 6:
17.6 Videos Controversies Surrounding Advertising to Children

  • Marketing food to children - TEDxManhattan
    14:37
  • Consumer kids - TEDxGhent
    17:24
  • A Kid's Survival Guide to TV Advertising (Part 1/2)
    14:45
  • A Kid's Survival Guide to TV Advertising (Part 2/2)
    13:59
  • A Kid's Guide to Food Advertising
    28:41
After Chapter 17: Section 7:
17.7 Videos How to Make Wise Purchasing Decisions

  • Arkansas Division of Agriculture on Being a Wise Consumer
    2:25
  • How to Save Money Every Day
    3:50
  • A Simple Trick on How to Save Up A Lot of Money Fast
    5:57
17.8 Tutorial Chapter 17 Concept Review 8 points